There are plenty of affiliate marketing programs in Kenya, catering to both local and global businesses that welcome Kenyan affiliates.
Affiliate marketing in Kenya has become a powerful avenue for Kenyans to make money online, and it’s not hard to see why!
With the growth of e-commerce and digital marketing, affiliate programs have opened up exciting opportunities for entrepreneurs and content creators in Kenya to thrive in the online business world.
In this article, we’ll take a closer look at a list of top affiliate programs in Kenya, understanding how they work, the perks they offer, and how you can leverage them to boost your income.
What are the Best Affiliate Programs in Kenya? TLDR
Some of the best affiliate programs in Kenya that you can consider joining include:
| Affiliate Program | Commission Rate | Niche |
|---|---|---|
| Jumia KOL Program | 2% to 13% per sale | E-commerce |
| HostFiti Affiliate Program | 20% (first 10 referrals), 25% (afterward) | Web Hosting & Domain Services |
| Kilimall Affiliate Program | Up to 8% per sale | Online Shopping |
| Travelstart Affiliate Program | 2.5% per international paid booking | Travel & Tourism |
| Safaricom Affiliate Program | Airtime rewards | Telecommunications |
| Kenya Website Experts Affiliate Program | 15% per sale | Web Hosting & Domain Services |
| SkyHost Affiliate Program | 50% per sale | Web Hosting |
| iPay Africa Affiliate Program | Up to 5-10% residual commission | Online Payment Solutions |
| DomainRacer Web Hosting Affiliate Program | Up to 70% per sale | Web Hosting |
| Instock Affiliate Program | 5% per sale | E-commerce |
These programs offer various commission rates, cookie durations, and payment terms, providing opportunities for individuals in Kenya to earn through affiliate marketing.
How does affiliate marketing work?
Affiliate marketing works effectively in Kenya, offering numerous benefits and opportunities for beginners and experienced marketers alike.
It’s a viable and effective way to generate income online in Kenya.
Affiliate marketing works by creating partnerships between individuals or entities (affiliates) and brands to promote products or services in exchange for a commission on sales or traffic generated. Here is how affiliate marketing typically works:
- Sign up as an affiliate with the merchant or join an affiliate network that connects affiliates with multiple merchants.
- Receive a unique affiliate link or code to track your referrals.
- Promote the merchant’s products or services through your content.
- Earn a commission when someone clicks on your affiliate link and completes a purchase.
Affiliate marketing offers a performance-based way for individuals to earn income by leveraging their online presence to drive sales for brands they partner with. By effectively promoting products or services through their unique affiliate links, affiliates can earn commissions for successful conversions, making it a mutually beneficial arrangement for both parties involved.
Whether you’re a blogger, social media influencer, or website owner, affiliate programs can complement your content and help you generate passive income.
Related: 9 Best Places to Promote Your Affiliate Program and Links
Types of Affiliate Marketing Programs
- Pay Per Sale (PPS): The most common type, where affiliates earn a commission when a sale is made through their referral link.
- Pay Per Click (PPC): Affiliates earn money based on the number of clicks their affiliate links receive, regardless of whether a sale occurs.
- Pay Per Lead (PPL): Affiliates earn a commission for each qualified lead they refer, like signing up for a newsletter or filling out a form.
- Recurring Commission: Some programs offer recurring commissions for ongoing subscriptions or memberships initiated by the affiliate’s referral.
Now that we have a good understanding of affiliate programs, let’s dive into the top affiliate programs in Kenya that can help you make money online.
Best Affiliate Programs in Kenya to Boost Your Earnings
Here are some of the best affiliate marketing programs in Kenya:
Jumia KOL Program
Jumia, one of Kenya’s leading e-commerce platforms, offers the Jumia KOL (Key Opinion Leaders) program. As a Jumia KOL affiliate, you can promote Jumia’s vast range of products to your audience and earn commissions on successful sales.
The commission rates for the Jumia Affiliate Program vary based on the product category, number of orders, and new customers, ranging from 2% to 13% per sale.
With Jumia’s reputation and extensive product catalog, this program presents excellent earning potential for Kenyan affiliates.
Affiliates can register on the Jumia KOL portal and start working immediately, while content creators and influencers receive approval within a week.
HostFiti Affiliate Program
HostFiti, one of the best affiliate programs in Kenya, provides web hosting and domain services. Their affiliate program lets you earn commissions by referring customers who purchase their hosting packages.
You earn 20% for the first 10 successful referrals and 25% afterward. The commissions are recurring, meaning affiliates earn a commission for as long as the referred user remains a customer.
If you run a blog or website related to web development, online business, or technology, HostFiti’s affiliate program could be a great fit for you. To become a HostFiti affiliate, you can sign up for free on their website.
Kilimall Affiliate Program
Kilimall is another prominent e-commerce platform in Kenya. Their affiliate program offers attractive commission rates and provides affiliates with various tools and resources to maximize their earnings. You can earn up to 8% commissions on sales.
If you’re involved in the online shopping or lifestyle niche, Kilimall’s program might be worth considering.
To join the Kilimall Affiliate Program, visit the Kilimall website, click “sign up,” and enter all required information to register.
Travelstart
Travelstart’s affiliate program caters to travel enthusiasts. By promoting flight and hotel bookings through your affiliate links, you can earn commissions on confirmed bookings. Travelstart offers commission rates based on a CPA model (Cost Per Action).
Affiliates earn 2.5% commission per international paid booking through Iframe or tracking links. Different markets/countries have varying commission structures.
If you have a travel blog or social media presence focused on tourism in Kenya, Travelstart’s affiliate program could be a lucrative opportunity.
To join the Travelstart Affiliate Program, you can sign up on their website. Once you become an affiliate, you will receive support from a dedicated team.
Safaricom Affiliate Program
As one of Kenya’s leading telecommunications companies, Safaricom offers an affiliate program to award its Recommenders with airtime upon the successful purchase of the All in One Monthly Bundle and Home Fibre Packages.
If you have an audience interested in mobile data plans, Safaricom’s program is worth exploring.
To join the Safaricom affiliate program, dial *544# and select ‘All in One Monthly Bundles.’ Then select ‘Earn Extra Airtime’ and enter the phone number of the person you wish to recommend.
Kenya Website Experts
Kenya Website Experts is a web hosting and domain registration service provider in Kenya. Their affiliate program allows you to earn commissions by referring customers to their hosting plans and other services. The program pays a 15% commission on any sale made through an affiliate’s unique referral link.
If you’re in the web development or online business niche, this program could be a viable option.
To join the program, you can sign up on the Kenya Website Experts website and start promoting their services using your unique referral link.
iPay Africa
iPay Africa provides secure online payment solutions in Kenya. Affiliates can earn commissions by referring customers to their payment services.
The program offers up to 5-10% residual commission on the commission fees earned by iPay from the referred merchants.
If you have a business or finance-oriented blog or platform, iPay Africa’s program could be a valuable addition. It is easy and free to sign up for the program, and affiliates can track the merchants they invite with the easy-to-integrate tracking system provided by iPay.
DomainRacer Web Hosting Affiliate
DomainRacer is a web hosting company that offers an affiliate program for bloggers and website owners. By promoting their hosting services, you can earn commissions of up to 70% for successful referrals.
Affiliates have the opportunity to earn a $2500+ credit bonus based on their performance. Also, affiliates can earn a bonus of $200 for referring 50+ leads.
To join the DomainRacer affiliate program, you can visit their website and sign up.
Instock
Instock is an online store in Kenya that offers various products, including smartphones, laptops, smart home devices, and gaming consoles. Their affiliate program allows you to earn revenue by placing a link or links on your website that advertise INSTOK or specific products.
The standard commission rate for the INSTOK affiliate program is 5%. There is no sign-up fee, no minimum sales requirements, and no caps on earnings for the Back in Stock affiliate program, which offers 20% commissions for life on referrals.
If you have a diverse audience interested in different product categories, Instock’s program could be appealing. To join the INSTOCK affiliate program, visit their website and sign up.
Other Profitable Affiliate Marketing Programs in Kenya
In addition to the top affiliate marketing programs mentioned above, several other prominent affiliate marketing opportunities exist in Kenya. Here are a few worth considering:
Booking.com
A popular online travel agency that offers an affiliate program in Kenya. The program allows affiliates to earn commissions by promoting Booking.com travel offerings on their website, blog, or campaign.
Affiliates can earn commissions by promoting more than 28 million accommodations, transport options, and attractions in over 60,000 locations.
To participate in the program, you need to register on the official Booking.com website.
E-Mart Online affiliate program in Kenya
E-Mart is an online supermarket in Kenya that offers an affiliate program. The program is free to join and enables members to earn revenue by placing a link or links on their website that advertise E-Mart or specific products on it.
Any sales made to customers who have clicked on those links will earn the affiliate a commission, which is currently set at 5%.
To participate in the program, you need to register on E-Mart’s website and receive instant confirmation.
Amazon Associates
Although not based in Kenya, Amazon Associates is a popular global affiliate program that allows Kenyan content creators, publishers, and website owners to earn money on Amazon product sales.
The commission rate for the Amazon Associates program in Kenya varies depending on the product category, but it typically ranges from 4% to 8%.
However, it’s worth noting that Amazon Associates may not work well with a Kenyan audience since very few Kenyans buy products on Amazon.
To join the Amazon Associates program in Kenya, visit the Amazon Associates website and click on the “Sign Up” button. You will need to provide information about your website and how you plan to promote Amazon products.
When choosing an affiliate marketing program, consider your niche, target audience, and the products or services that align with your platform’s content. Additionally, pay attention to commission rates, payment schedules, and available promotional materials to make an informed decision.
How to start affiliate marketing in Kenya?
To start affiliate marketing in Kenya, follow these steps:
- Choose a Niche: Select a specific area of specialization in the market that you are knowledgeable about and passionate about promoting products related to that niche.
- Find Affiliate Programs: Identify and join affiliate programs that are relevant to your chosen niche.
- Create Content: Start creating content such as blog posts, social media posts, videos, or ebooks that promote the products from the affiliate programs you have joined. Ensure transparency with your audience about being an affiliate marketer.
- Convert Traffic to Clicks: Encourage visitors to click on your affiliate links by using persuasive content, eye-catching visuals, and strategic placement of your links within your content.
- Track Results and Get Paid: Monitor your performance by tracking sales and commissions through detailed reports provided by most affiliate programs. Payments are typically made through various platforms like M-Pesa or bank transfers in Kenya.
By following these steps, you can effectively start your affiliate marketing journey in Kenya and potentially earn income through promoting products or services within your chosen niche.
Bottom Line
Affiliate marketing in Kenya presents a lucrative opportunity for individuals to earn money online.
By joining the right affiliate programs in Kenya, understanding your audience, and implementing effective strategies, you can build a successful online business while promoting products or services you genuinely believe in.
Remember that consistency, transparency, and value are essential for long-term success in the world of affiliate marketing.
So, start exploring the vast world of affiliate marketing programs in Kenya today — your online earning journey awaits.
