Are you looking for ways to make money online in Kenya? Great news!
Selling digital products can be a lucrative business opportunity that requires minimal startup costs.
With the rise of e-commerce platforms and online shopping, it has become more accessible than ever to sell digital products online.
Now, I know you might be wondering – “But what type of digital product should I start with?”
We’re here to demystify that for you.
We’ll show you the top 13 proven ways to make money with digital products, so you too can confidently join the ranks of those making money online in Kenya through the most lucrative avenue of our time.
It’s all about knowing what’s hot, what sells, and where to sell it.
So, if you’re curious about the most profitable digital products to sell in Kenya, keep reading!
What Are Digital Products?
Digital products are intangible goods or services delivered electronically over the Internet. Unlike physical products, digital products can be downloaded, streamed, or accessed online.
🤑 Why Sell Digital Products In Kenya?
Savvy entrepreneurs understand that digital products provide unparalleled benefits compared to physical goods.
The primary advantage? Significantly higher profit margins. In Kenya, the allure of digital products lies in their myriad advantages, making them an enticing choice for those venturing into online business.
- High-Profit Margins: Unlike physical products, digital goods don’t require manufacturing, shipping, or inventory management, leading to higher profit margins.
- Ease of Creation: With just a computer and internet connection, you can create digital products without the need for physical materials or large production teams.
- Global Reach: Digital products can be distributed worldwide instantly, allowing you to reach a vast audience regardless of geographical location.
- Scalability: Once created, digital products can be replicated and sold repeatedly without additional production costs, enabling passive income generation.
- Flexibility: From eBooks to online courses, digital products encompass various formats, allowing you to leverage your skills and expertise in different niches.
To start selling digital assets in Kenya, you’ll need to identify your niche, create high-quality products, and choose the right platform to sell on. From there, it’s all about marketing your products effectively and providing excellent customer service.
Digital products are a great way to generate passive income in Kenya. It’s time for you to create and share something wonderful with the world!
Ready to discover the digital products that customers can’t wait to click ‘buy’ on?
Read on for some digital product ideas and inspiration.
The 13 Best Digital Products to Sell in Kenya
Here is our short list of the best digital products you can start selling today in Kenya:
- Ebooks
- Educational Downloads
- Digital Art and Designs
- Online Courses
- Stock Photography and Video
- Digital Wallpapers/Backgrounds
- Digital Fonts/Graphics
- Music and Audio
- Professional Virtual Services
- Web-based Applications
- Membership Sites
- Digital Templates
- Digital Planners/Journals
These are just a few easy digital product ideas you can sell in Kenya. With a little creativity, there are endless opportunities to make a profit selling digital products online.
✅ The Definitive List of 1500 Digital Products You Can Create and Sell Today for Passive Income
Ebooks 📖
eBooks are one of the most profitable and sought-after digital products in Kenya by creators and consumers alike. E-books, or electronic books, are digital versions of printed books that can be read on computers, tablets, smartphones, and dedicated e-readers.
Their simplicity in creation, distribution, and consumption makes them an appealing option for aspiring authors and publishers.
The best part of creating an e-book is that you can share almost anything you know or are passionate about. You can educate, advise, or curate existing content with an e-book and sell it on your website.
Platforms like Amazon’s Kindle Direct Publishing (KDP), Gumroad, Payhip and Jumia Kenya provide user-friendly tools for publishing and selling e-books globally.
Additionally, local marketplaces such as Kenya eBooks and Text Book Centre offer opportunities to reach Kenyan readers directly.
📙 Be sure to read our detailed beginner’s guide to selling eBooks in Kenya
Educational Downloadable Guides
Selling digital educational content like guides, tutorials, or templates presents a promising digital product opportunity.
As the demand for online learning and self-improvement continues to surge, there’s a substantial market for high-quality educational resources that cater to students, educators, professionals, and lifelong learners.
By creating comprehensive and well-structured educational downloads covering topics such as
- Entrepreneurship,
- personal finance,
- language learning,
- or professional development,
you can offer valuable content that empowers individuals to acquire new skills or enhance their existing knowledge at their own pace.
These digital products can be marketed and sold through various channels, including your website, platforms like Gumroad and Selar, and online marketplaces, or bundled with other offerings to create compelling value propositions for your target audience.
To maximize visibility and sales, consider promoting your educational downloads through educational forums, social media groups, and collaborations with educators.
These avenues can help you effectively reach your target audience and establish your digital educational content as a go-to resource for knowledge seekers in Kenya.
Online Courses 🎓
Online courses have become incredibly popular in Kenya as a valuable resource for learning and skill development. The convenience of e-learning has made it a preferred choice for many Kenyans looking to upskill or acquire new knowledge.
With the increasing adoption of e-learning platforms and the demand for specialized skills, online courses have become a profitable digital product that can be sold in Kenya.
Platforms like Selar, Udemy, Thinkific, and Teachable allow you to create and sell courses on topics such as photography, coding, business, and personal development. With built-in marketing tools and a global reach, these platforms make it easy to turn your passion into profit.
To ensure the success of your online course, it is important to choose a topic that is in demand and create engaging, informative and interactive content. High-quality content, engaging video lessons, and interactive quizzes can attract students looking to upskill or learn something new.
Promoting your online courses through targeted advertising, partnerships with industry influencers, and leveraging SEO can help increase visibility and drive sales.
Stock Photography and Video 📸
High-quality, premium photos and videos are one of the most sought-after digital products today, driven by the need for visual content in various industries such as marketing, advertising, and media.
Businesses, bloggers, and content creators often rely on stock images and videos. They’re constantly on the lookout for unique and high-quality visual assets to enhance their visual communication strategies.
Whether you specialize in stock photos or drone photography, your captivating visuals can find a home in blogs, websites, and marketing campaigns worldwide.
Selling digital photos and videos presents a fantastic opportunity to transform your photography hobby into a lucrative side hustle.
Consider curating a collection of photos and videos that cater to a specific niche or industry. This strategic approach can enhance your market appeal and boost sales potential.
Platforms like Shutterstock, Adobe Stock, and Depositphotos, along with your website, serve as excellent avenues for showcasing and selling your independent and client-commissioned works.
A well-designed website is essential to a photographer’s portfolio. It serves as a platform to showcase your work in a visually appealing manner, thereby elevating your professional profile.
By offering competitive pricing and showcasing excellent images, you can tap into this growing market and generate income through licensing your work for commercial use.
Digital Art and Designs
The popularity of digital art and designs, including NFTs, is on the rise in Kenya, offering artists and designers a new avenue to showcase and sell their creative work.
From illustrations and graphic designs to digital paintings and animations, there’s a growing demand for unique and original digital art in Kenya. Artists can leverage online platforms and marketplaces to reach a global audience and monetize their artistic talent.
The emergence of NFTs has opened up opportunities for artists to create and sell digital collectables, adding a new dimension to the digital art market in Kenya.
By tapping into this trend and creating compelling digital art, artists can establish themselves in the digital art scene and generate income through their creative endeavors.
Digital Wallpapers/Backgrounds
Selling high-quality digital wallpapers, backgrounds, and textures can be a profitable digital product in Kenya. With the increasing use of digital devices like computers, smartphones, and tablets, there is a demand for visually appealing and unique digital backgrounds.
By creating and selling digital wallpapers and backgrounds featuring various themes, styles, and resolutions, you can cater to individuals looking to personalize their devices and enhance their digital experience.
Platforms like Etsy, Creative Fabrica, Creative Market, or your own website can serve as effective channels for selling your digital wallpapers and backgrounds. Engaging with your target audience on social media, offering seasonal or themed collections, and providing a range of options can help you attract customers and drive sales.
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Digital Fonts/Graphics
In Kenya, the opportunity to design and sell digital fonts, graphics, icons, and design elements is a lucrative venture. As a graphic designer or digital artist, you possess the ability to create unique and customizable digital assets tailored for diverse design projects.
Platforms like Creative Market, Etsy, or your website are invaluable platforms to showcase and sell your digital creations to a global audience hungry for high-quality design resources.
By offering a diverse range of styles, formats, and licensing options, you can cater to the needs of designers, content creators, and businesses seeking top-notch design resources to elevate their projects.
To boost visibility and attract customers, consider promoting your digital fonts and graphics through design communities, social media platforms, and influencer collaborations. These strategies can help establish your brand and position your digital assets as must-have resources for creatives in Kenya and beyond.
Music and Audio 🎵
Producing and selling audio products can be a steady source of digital product income in Kenya. With the surge in streaming platform usage and the escalating demand for premium audio content, musicians, sound designers, and voice artists have ample opportunities to monetize their talents.
Various audio products you can offer include:
- Recorded lectures
- Musical samples
- Audiobooks
- Foreign language lessons
- Relaxing background noises
- Karaoke versions of popular songs
- Reusable sound effects
- Full lyrical or instrumental music tracks
Platforms like Mdundo and Boomplay Music cater to local audiences, providing musicians and artists a platform to showcase and sell their music.
Global platforms such as Beatport, Bandcamp, and SoundCloud open doors to international fanbases, enabling you to generate passive income from your digital audio products. 🎶
Professional Virtual Services
The shift towards remote work and online services has created a demand for virtual services in Kenya, offering opportunities for individuals to offer their expertise and skills in a digital format. Services are not really “products” in most ways. However, they can be sold in the same way digital products are sold.
In eCommerce, the distinction between products and services has become increasingly blurred. Customers often pay little heed to the difference, embracing what we term “productized services.” Here is an example:
- Product: Customers purchase a pre-made logo as a downloadable file at a set price.
- Productized Service: Customers pay a predefined fee to have someone design a logo, offering a similar but more bespoke experience with the same outcome.
Today, a multitude of service providers are capitalizing on the trend of selling productized services online. Here’s a succinct rundown of some professions ripe for packaging and selling as digital services:
- Graphic designers
- Social media managers
- Community managers
- Virtual assistants
- Web designers
- Copywriters, etc
Drawing on your expertise and skills within your niche, you can craft and sell digital products that furnish personalized guidance, advice, or support to your clients. This may entail services like one-on-one coaching sessions, virtual consulting engagements, or pre-recorded masterclasses and workshops.
These digital products can be sold through your own website, online platforms and freelance marketplaces, or even as part of a subscription-based model. This approach facilitates a steady income stream and delivers invaluable services to your clientele.
By providing high-quality virtual services tailored to the needs of the local market, you can build a successful digital service business and establish yourself as an expert in your respective fields.
Membership Sites
Creating a paid membership site with exclusive content, communities, or tools is an effective digital product model in Kenya.
You can generate recurring revenue and build a loyal customer base by offering a subscription-based service that gives members access to premium content, resources, or a supportive community.
This could include features such as in-depth tutorials, expert-led webinars, private forums, or specialized software tools.
By continuously adding value and engaging your members, you can create a sustainable digital product that generates passive income while providing a valuable service to your target audience.
Web-based Applications
Developing and selling web-based software applications, such as productivity tools, e-commerce platforms, or specialized business solutions, can be a promising avenue for digital product entrepreneurship
To succeed in this space, identify a specific market need or problem, then create a user-friendly, feature-rich application to address it. The goal is to tap into the growing demand for digital tools that streamline workflows, boost productivity, or offer unique functionalities.
You can market and sell your web-based applications through various channels, including your own website, popular app stores, or specialized software marketplaces.
Consider the following well-known digital product examples of Software as a Service (SaaS) products:
- Dropbox
- iCloud
- Google Drive
- ConvertKit
- LinkedIn Learning (formerly Lynda.com)
These names likely ring familiar, showcasing the diverse digital solutions available.
When it comes to monetization, web-based applications can be sold via one-time purchases or subscription-based models, enabling you to generate recurring revenue from your digital product over time.
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Digital Templates
Creating and selling digital templates is a versatile business opportunity in Kenya. With the growing need for visually appealing and professional content, the demand for customizable, high-quality design elements is on the rise.
Popular Digital Templates for Online Sale:
- Craft Patterns: Downloadable prints for sewing, knitting, macrame, and other DIY crafts.
- Canva Templates: Easily customizable templates for social media graphics, presentations, invitations, and more, using Canva’s platform.
- Website Templates: Pre-designed themes for WordPress, Joomla, and other website builders.
- Business Templates: A suite of templates for business cards, brochures, proposals, invoices, marketing strategies, Excel sheets, Google Data Studio, contracts, and other business documents.
- Invitation Templates: Customizable templates for weddings, parties, and various celebrations.
- Graphic Design Templates: Logos, brand kits, Adobe files, PowerPoint themes, card designs, patterns, and brushes.
- Presentation Templates: Templates for PowerPoint, Keynote, or Google Slides to create professional presentations.
- Resume Templates: Professionally designed templates for job seekers.
- Social Media Tools: Calendars and graphics for social media planning and posting.
By providing pre-designed and easily customizable templates, you can serve businesses, content creators, and individuals who require quick, efficient creation of professional digital materials.
Success hinges on identifying a niche or target audience and crafting high-quality, customizable templates that meet their specific needs.
Platforms such as Etsy, Envato Elements, Creative Market, Corjl, Templett, Themeforest, Notion Utopia, or your website can be effective for selling your templates. A steady income can be generated from customers who value the convenience and time-saving benefits of quality digital templates.
Digital Planners/Journals
Creating and selling digital planners, journals, or organizers in Kenya represents a profitable digital product niche.
As digital tools gain popularity for their convenience, customizable and interactive digital planning and journaling solutions become increasingly valuable.
Examples of Marketable Digital Planners and Journals:
Digital Planners:
- Daily, weekly, or monthly digital planners.
- Planners featuring sections for goals, to-do lists, notes, etc.
- Customizable and interactive digital planners.
- Planners with a hyperlinked table of contents and sections.
- Planners designed using software like Canva, Adobe Illustrator, or PowerPoint.
Digital Journals:
- Daily digital journals.
- Bullet journals in digital format.
- Personalized digital journals.
- Digital journals featuring stickers and other design elements.
- Journals that can be used on tablets or other digital devices.
These digital offerings can incorporate features such as fillable forms, interactive calendars, goal-setting tools, and personalization options.
By designing visually captivating and functionally efficient digital planners and journals, you cater to the needs of individuals and businesses striving to streamline their productivity and organization.
Selling these digital products through your website, Etsy, Gumroad, or other online marketplaces can yield a steady passive income stream. With built-in marketing tools and a supportive community of sellers, these platforms facilitate the initiation and expansion of your printable business with ease.
Related: The most profitable products to sell online in Kenya
Time To Sell Digital Products & Make Money Online in Kenya 💸
Great job! You’ve learned about the best and most popular digital products to sell online in Kenya. I hope you have enjoyed reading this guide as much as I have enjoyed putting all the ideas together for you!
The Kenyan market offers a variety of opportunities for entrepreneurs and creators to sell profitable digital products online. Be creative and think outside the box – there are plenty of opportunities to make money online selling digital products in Kenya.
By identifying your unique skills and expertise, and then creating high-quality, in-demand digital products, you can tap into this growing market and generate a steady stream of income.
Whether you choose to sell e-books, online courses, digital art, or any other options mentioned, the key is to focus on providing exceptional value to your customers and effectively marketing your digital products through the right channels.
Now that you have a list of digital products to sell in Kenya, you can leap and start your digital business venture!
>> Click here to Grab Your FREE 1500 DIGITAL PRODUCT IDEAS PDF LIST <<
