How To Sell Online In Kenya: The Ultimate 2024 Guide

Thinking of selling online in Kenya? You’ve come to the right place!

More and more Kenyans are shopping online because it offers certain conveniences—from delivering orders right to the door to broad selection and low prices—that brick-and-mortar stores can’t match. Consequently, as e-commerce gains momentum, many Kenyans are joining online marketplaces to sell products and services online. And why not?

Woman with Colorful shopping bags filled with a variety of products, representing affordable online shopping in Kenya.

Selling products online in Kenya presents a lucrative business opportunity owing to lower overheads (rent, utilities, staff) compared to physical stores which translate to cost savings and higher potential profits.

Plus, selling online is a great way to make money from home, reach a large, diverse audience and grow your business.

But, getting started can be overwhelming, especially for e-commerce beginners. That’s why we’ve put together this step-by-step e-commerce start-up guide to help you navigate the process of selling online in Kenya. We’ll cover everything from choosing what to sell to setting up your online store and promoting your products.

Whether you’re a seasoned entrepreneur, a small business owner, or just starting, this guide is for you. Read on to learn how to start selling online in Kenya.

The Key to Success 📈 

Amidst countless ways to make money online in Kenya, with hundreds of potential niches and products to explore, your success hinges on two key factors:

  1. Picking the right products
  2. Identifying your target market.

Nail these, and you’re well on your way to building a flourishing online business in Kenya. 🌐💼

Ready to learn how to sell online in Kenya? Let’s explore the essential steps:

How to Start Selling Online In Kenya?

To start selling online in Kenya, follow these steps:

  1. Choose what to sell and determine your business niche
  2. Decide where to sell online
  3. Understand the legal requirements
  4. Set up your online store
  5. Set Up payment gateways for your online store
  6. Handle logistics and order fulfillment
  7. Promote and market your products online
  8. Provide excellent customer service and support

By following these steps, you can effectively start and succeed in selling online in Kenya and work towards achieving your goal of making extra income.

Choose What Products to Sell Online

Identifying a niche or profitable product to sell online in Kenya stands as perhaps the most pivotal step in the process, if not the most crucial. Every element of your business hinges on what you choose to sell. The key lies in offering products that meet three essential criteria: demand, profitability, and alignment with your target audience. This could range from handmade crafts to digital products like ebooks or software.

Here are some tips to help you find profitable products to sell online in Kenya:

Conduct Market Research

Before you start to sell online in Kenya, take time to validate your business ideaConduct thorough market research to identify in-demand profitable products aligned with your skills and interests. This will help tailor your marketing and product offerings to meet the market’s needs.

To determine which products are likely to sell well online, Jumia’s bestsellers are a good place to start. Jumia is an online shopping platform that offers a wide range of products from various brands and sellers across Africa. The platform has best-selling products in different categories, including electronics, computing, phones & tablets, fashion, and more.

Screenshot of Jumia best sellers showing what to sell online in Kenya

Another way is to analyze active online communities, like subreddits, Facebook Groups, and Twitter chats, to understand customer needs and preferences. Subscribe to relevant hashtags and engage in discussions to gain valuable insights into niche markets and potential product opportunities.

Utilize tools like Ahrefs, Exploding Topics, Google Trends, Google Ads Keyword Planner, or Helium 10, to identify trending products, search volume, and niche opportunities.

Focus on high-demand, low-competition niches. They offer:

  • Easier Marketing: Fewer competing voices mean your message stands out.
  • Higher Profit Margins: Less competition allows greater pricing flexibility.
  • Less Saturated Market: You can build a brand and loyal customer base.

Tools like Amazon Best Sellers, Jungle Scout, and Exploding Topics help identify trending products and market size. Analyze competition within these niches to uncover underserved niches with unique product opportunities.

Consider Your Target Audience

Your target audience is the foundation of your online business in Kenya. Understanding their needs and preferences is crucial for choosing the right products to sell.

Who are you truly selling to? Consider their age, gender, interests, online behavior, and purchasing power.

For example, if your target audience is young adults interested in fitness and technology, affordable athleisure wear or wireless headphones with noise cancellation could be lucrative options.

Build buyer personas. This involves gathering data and conducting surveys to create detailed profiles of your ideal customers. This goes beyond just demographics and delves into their pain points, aspirations, and online behavior. Buyer personas help you:

  • personalize your messaging,
  • create targeted marketing campaigns, and
  • develop products that resonate deeply with your audience.

Consider using tools like Google Analytics, social media listening tools, and online surveys to gather valuable data.

Your target audience is not a monolith. Segmenting them allows you to create personalized experiences that drive conversions and build a loyal customer base.

Analyze Your Competitors

In Kenya’s increasingly competitive online market, ignoring your competitors is a recipe for failure. Understanding your competitors’ strengths and weaknesses is key to finding your niche and carving out a space for yourself.

Go beyond just comparing prices. Analyze their popular product categories, pricing trends, customer reviews, marketing strategies, brand positioning, customer service practices, and unique value propositions. Look for areas where they excel and where they fall short.

Tools like Sellbrite can help compare prices across platforms, while ZonGuru tracks competitor product listings and reviews. Additionally, SimilarWeb and SEMrush provide insights into traffic, keywords, and competitor strategies.

Use this information to differentiate your products and services. Understand what products are selling well and what’s hot in the market, identify gaps in the market, develop unique selling points, and create a brand that resonates with customers. Don’t just compete – outcompete by understanding your competitors and offering something better.

The Secret to The Best Products to Sell Online In Kenya

Assorted fast-moving items to sell online in Kenya, including electronics, fashion, and beauty products
Diverse range of trending fast-moving items popular in the Kenyan e-commerce market

Social media buzz, market research, and Google Trends data all reveal the lucrative potential of selling online in Kenya. But what should you sell?

There are two types of items you can sell online: commoditized and niche products.

Commoditized products are essential, in-demand, or popular goods or services that can be physical or digital products such as food, clothes, and electronics. These products usually have a lot of competition, which can make it challenging to stand out.

Start Selling Digital Products: How to Sell Ebooks Online in Kenya

Niche products are unique, specialized items that cater to a specific market segment. Think handcrafted jewelry, eco-friendly clothing, or fitness equipment for a particular sport. Niche products offer less competition and potentially higher profit margins due to their specialized nature.

With that, let’s look at a few great profitable products to sell online in Kenya.

What Are the Best Items to Sell Online in Kenya?

Here are the best and fast-moving products to sell online in Kenya:

  1. Consumer electronics (e.g., TVs, computers, laptops, Mobile phones, and cell phone accessories)
  2. Makeup Products and Tools
  3. Baby Care and Mother & Kids Products
  4. Motor Vehicle Accessories
  5. Beauty, Cosmetics & Personal Care Products
  6. Clothing & Shoes
  7. Jewelry and Fashion Accessories
  8. Fitness Equipment
  9. Digital Products
  10. Home and Kitchen Essentials
  11. Toys and Games
  12. Office and Computer Equipment

These products are in high demand and have the potential to sell quickly in the Kenyan online market.

📊 Insight: According to a 2023 Statista survey, clothing and shoes rank as the top two categories for online purchases among Kenyan consumers.

It’s important to note that the Kenyan e-commerce market is young but growing rapidly. Chances are there are already merchants selling similar products online. The key is to identify products that meet the needs and preferences of your target audience while considering demand, competition, and profit margins.

Explore our comprehensive guide featuring 167+ profitable products to sell online in Kenya from home to make money.

Choose the Right Supplier

Choosing the right supplier is critical to the success of your online business. Look for reliable and affordable suppliers in Kenya who offer high-quality products, competitive pricing, and reliable shipping.

You can acquire products from local manufacturers, importers, or distributors, or explore online marketplaces like Alibaba or AliExpress to connect with suppliers from other countries.

Calculate Costs & Profitability

Before diving into online sales, it’s vital to crunch the numbers on the expenses associated with your chosen items. Factor in production, marketing, and distribution costs alongside your selling price. This analysis reveals whether online selling is a profitable business for you, and helps you ascertain:

  • The optimal selling price for your products.
  • The potential profitability of your venture.
  • Whether selling online aligns with your business goals.

Here’s a straightforward formula to gauge potential profit margins for your product:

Profit Margin = Selling price – (Sourcing Cost + Packing & Delivery Fee + Transaction Fees + Marketing Cost + Variable Costs).

Strive to offer products boasting high-profit margins to maximize your earnings and maintain a healthy income and cash flow.

Decide Where to Sell Your Stuff Online In Kenya

Once you’ve identified the products to sell, the next step is determining where to sell your stuff. With tons of places to sell online available, the best online selling platform for you depends on what you’re selling and your goals.

Here are several options for online selling in Kenya:

  • Selling on local Kenyan e-commerce platforms like Jumia or Jiji.
  • Creating your website.
  • Selling on established platforms such as Amazon, eBay, Etsy, or Shopify to create your online store.
  • Using social media platforms.

When deciding where to sell your products online in Kenya, consider factors like:

  • The nature of your products.
  • The size and model of your business
  • The initial costs associated with starting an online shop
  • The target audience and the platform’s user base. For example, if you possess a substantial social media following, using social platforms as sales channels could prove advantageous.
  • The commission fees and level of competition on each platform.

💡 Your choice of sales channels can significantly shape your go-to-market strategy, marketing approach, and overall business profitability.

Online Selling Platforms in Kenya

Online marketplaces in Kenya offer a convenient platform to list and sell your services or products. These online selling platforms provide a ready infrastructure and access to a large audience, simplifying the process of starting an online business. However, they may impose fees and restrict customization options for your online store.

There are many online shops in Kenya, but some of of the best online-selling platforms in Kenya:

Online marketplacesDescriptionWhat’s to LikeConsiderations
JumiaLargest online marketplace in AfricaHuge user base, wide variety of products, established logistics infrastructureHigh commission fees, high competition
JijiClassifieds platformEasy-to-use interface, large user base, allows for direct communication between buyer and sellerLimited product categories, lack of buyer protection features
ChekiAn online marketplace for buying and selling cars in KenyaLarge selection of cars, convenient search optionsLimited to the automotive market
KilimallRising e-commerce platformCompetitive prices, user-friendly interface, strong social media presenceSmaller user base compared to Jumia, Payment before shipment
MasokoNiche E-commerce platform powered by Safaricom for Kenyan goodsSupports local businesses and promotes authentic Kenyan productsLimited product range, less visibility compared to larger platforms
Sky GardenMobile-first online marketplaceFocuses on a fast and convenient shopping experienceSmaller product range, primarily fashion and electronics
CarrefourEstablished supermarket chain with an online presence in KenyaWide range of groceries and household items, trusted brandDelivery fees can be high, limited product range outside core categories
CopiaSocial commerce platformLeverages network marketing to reach customersFocuses on specific product categories, limited reach outside of existing networks
ShopitMobile-first online marketplace offering a wide range of productsCompetitive prices, convenient mobile appLimited product selection, Smaller user base, less established brand compared to others
OLXClassifieds platformEasy-to-use interface, large user base, allows for direct communication between buyer and sellerLimited product categories, lack of buyer protection features

The best platform to sell online in Kenya will depend on your products, target audience, and budget. Focus on niche marketplaces aligned with your products and target market to stand out and maximize your chances of success.

Sell Products Online On Social Media Platforms

The Kenyan e-commerce scene is sizzling, and social commerce platforms like Facebook and Instagram are at the heart of it.

Why?

Consumers are increasingly turning to these platforms to discover unique brands and products, making them a goldmine for businesses looking to sell their products and services online.

Selling on Facebook and Instagram involves syncing your products with a catalog in Meta Business Manager. This central hub lets you manage product listings, run ads, and tag them across both platforms.

Conveniently, Instagram Shopping and Facebook Marketplace offer built-in e-commerce systems, allowing direct sales without leaving the platform.

Imagine your Facebook and Instagram stores as sleek, digital storefronts. Each product gets its own spotlight with images, details, and a link to your website’s product page. Plus, any updates you make to the products on your site automatically reflect in your stores within the hour—talk about seamless.

To maximize the selling options on Instagram, you may want to convert your normal Instagram page to a business profile. Instagram is heavy on presentation and how you present your products matters a lot.

One of the most effective ways of selling products online in Kenya at a smaller scale on Facebook is through Facebook Groups. Join targeted groups relevant to your products. For instance, if you are selling car accessories online, some groups are specifically for car enthusiasts.

Engage with members, answer their questions, and subtly showcase your offerings. You’ll be surprised by the conversion potential.

Many “micro-influencers” on Instagram have engaged communities and are eager to promote products for a small fee or commission. Find influencers who align with your brand and partner with them to reach their audience organically.

While Facebook and Instagram are amazing for building brand awareness and fostering relationships, direct sales might not be their forte. Consider them stepping stones to your website, where customers can finalize their purchases in a secure environment.

Sell on Your Online store

Consider creating your e-commerce website as another avenue to start selling products online in Kenya. Launching your own e-commerce website offers several benefits:

  • Brand Ownership: It’s your space, your rules. Design a website that reflects your unique brand and resonates with your target audience.
  • Customization Power: Want specific features? Go for it! A skilled web developer can tailor the store to your exact needs, maximizing customer experience.
  • Long-Term Asset: Your website isn’t just a store, it’s an investment. Use it to promote other services, build brand loyalty, and establish a lasting online presence in Kenya.

However, building your own online store requires more effort and upfront investment compared to social media selling. Here’s what to consider:

  • Development Time: Crafting a brand and building a website takes time, especially if you’re starting from scratch.
  • Marketing Muscle: You’ll need to actively attract customers through marketing strategies like SEO and social media promotion.

Need help getting started? CLICK HERE to get an offer.

What are the Legal Requirements for Online Selling in Kenya?

When starting an online business in Kenya, it is important to understand the legal requirements that come with it. Here are some of the compliance and legal requirements for online selling in Kenya:

Business Registration

To sell online in Kenya, you need to register your business with the Registrar of Companies and obtain all the licenses required to operate a business in Kenya.

The business registration process involves registering with the National Social Security Fund (NSSF), and National Hospital Insurance Fund (NHIF), and obtaining a Kenya Revenue Authority (KRA) Tax PIN Certificate.

Depending on the nature of your business, you may also need to obtain a business permit from the County Government, a business permit for online business if required by the specific county, a fire safety certificate, and other permits and licenses. You may also need to obtain health-related permits if you sell food or other regulated products.

You can register your business online through the eCitizen portal, or physical offices of the Registrar of Companies, or seek the services of a lawyer to register it on your behalf.

During the registration process, you will need to provide your business name, physical address, and a copy of your national ID or passport. You will also be required to pay the necessary fees for the registration process.

Tax Compliance

As an online business owner in Kenya, you are required to comply with the tax laws of the country. This involves registering for a Value Added Tax (VAT) number and filing your tax returns on time.

To register for a VAT number, you need to apply through the iTax platform. Once you have obtained your VAT number, you will be required to charge VAT on your sales and remit it to the KRA monthly.

In addition to VAT, you may also be required to pay other taxes such as income tax and withholding tax. It is important to consult with a tax expert to ensure that you are compliant with all the tax laws in Kenya.

Consumer Protection Laws

As an online seller in Kenya, you need to comply with the consumer protection laws. These laws protect consumers from fraud, false advertising, and other unfair practices.

You need to provide accurate information about your products or services, including their prices, features, and benefits. You also need to have a clear and easy-to-understand refund and return policy.

Additionally, you should understand your responsibilities under digital rights and copyright laws to avoid any legal issues. Violation of these provisions can be costly.

When selling online, you must also comply with the terms and conditions of the platforms you use, such as e-commerce marketplaces like Jumia or Jiji, or your e-commerce website.

🎯 Consult the eCitizen portal or the relevant government agencies for the most up-to-date information on legal requirements for your specific business.

Understanding and adhering to the legal requirements for selling online in Kenya helps ensure the success of your online business and avoids legal disputes and financial penalties.

Set Up Your Online Store

Start an Online Business in Kenya - online shop illustration

Establishing an online store marks a pivotal step in starting your e-commerce business.

Selecting an E-commerce Platform

Choosing the right e-commerce platform is a critical decision in setting up your online store. An e-commerce platform serves as the foundation of your store’s operations, enabling you to create and manage your online storefront effectively.

If you choose to create your own online store, there’s a myriad of e-commerce platforms available, each with its unique strengths and weaknesses. Popular options like BigCommerce, Shopify, WordPress’ WooCommerce, and Magento offer comprehensive tools you need to develop your online store, design, stock, and market your brand.

  • Shopify: Ideal for beginners due to its user-friendly interface and variety of templates.
  • WooCommerce: A free and open-source platform providing greater control over store customization.
  • Magento: A robust platform suited for large businesses with intricate requirements.

When selecting an e-commerce platform, consider the following factors:

  • Cost: Some e-commerce platforms are free, while others require a monthly fee or charge a percentage of your sales.
  • Features: Look for an e-commerce platform that has the features you need, such as inventory management, payment processing, and shipping integrations.
  • Ease of use: Choose an e-commerce platform that is easy to use and has a user-friendly interface.
  • Customization: Look for an e-commerce platform that allows you to customize your online store to match your brand.

Feeling overwhelmed by the array of e-commerce platforms available? Remember, there’s no one-size-fits-all solution. Choose a platform that aligns with your specific business needs and goals.

Choose a Domain Name and Web Hosting Provider for Your Online Store

After settling on an e-commerce platform, the next crucial step is selecting a domain name for your online store. Your domain name serves as the digital address where customers can find your store online. Opt for a memorable, easy-to-spell, and relevant domain name that resonates with your business.

Having a .KE domain name gives your website a higher ranking especially for local based search results. This means that those selling items on a .KE domain name, will rank higher than those selling on other domain extensions.

Kenya Network Information Center (KeNIC)

You can acquire a domain name through your chosen e-commerce platform or via third-party domain registrars, offering flexibility and convenience in securing your online identity.

Once you’ve chosen your domain name, the next step is selecting a reliable web hosting provider. Web hosting is essential for storing your website’s files and transmitting them to online visitors efficiently.

Designing Your Online Store

The design and user experience of your online store plays a pivotal role in its success. Investing in a well-designed online store not only establishes a strong online presence but also contributes to increased sales and customer attraction and retention. Here are essential tips for designing a great online store in Kenya:

  • Keep it simple: A simple, clean design is more effective than a cluttered one.
  • Use high-quality images and videos to showcase your products.
  • Make it easy for customers to find what they’re looking for by organizing your products into categories and using a navigation search function.
  • More and more people are shopping on their mobile devices, so make sure your online store is mobile-friendly and loads quickly.

Once the design phase is locked down, the next steps involve:

  • Customizing Store Templates: Tailor store templates to align with your brand identity, creating a cohesive and professional appearance.
  • Inputting Product Information: Populate your store with detailed product descriptions, prices, and shipping information to provide customers with comprehensive details.

If you require expert assistance in designing your online store, consider exploring available options for web designers who can help bring your vision to life. Contact us for an exclusive offer.

Set Up Payment Gateways for Your Online Store in Kenya 🌐💳

To successfully sell online in Kenya, providing diverse, secure, and reliable payment gateways and processing options is crucial. This involves securing the seamless transfer of payment information and authorizing and capturing funds from customers’ preferred methods, including cash, credit/debit cards, digital/mobile wallets, and local payment options.

people holding various payment methods.

The most popular online payment methods in Kenya include M-Pesa, Paypal, Airtel Money, Skrill, and Pesapal.

Mobile Money Integration

Mobile money is gaining prominence, making it a crucial payment option for online businesses. To cater to the local market, offering mobile money integration is essential.

M-Pesa stands out as the leading mobile money payment method in Kenya, boasting over 40 million users. Airtel Money and T-Kash are also popular choices among consumers.

To accept mobile money payments on your online store, consider integrating with reputable payment gateway services like Pay Hero Kenya, DPO Group, or iPay. These services streamline the integration process, allowing you to seamlessly incorporate mobile money payment options into your e-commerce website. This enables you to cater to customers who prefer using mobile money for transactions.

Alternatively, you can simplify the process by registering for your own MPESA Business Till number. This method offers convenience and accessibility, aligning with the preferences of many consumers in Kenya.

Credit Card Processing

Credit card processing is a widely embraced online payment option in Kenya, allowing customers to conveniently make purchases using their credit or debit cards.

To accept credit card payments on your online store, you must integrate with a payment gateway that supports credit card processing.

Some of the most popular payment gateways in Kenya that support credit card processing include PayPal, Pesapal, Jambopay, and IntaSend.

Cash on Delivery

Cash on Delivery (COD) is a widely used payment option in Kenya, particularly favored by customers who lack access to mobile money or credit cards. With COD, customers pay for their purchases when they receive them at their doorstep.

While COD offers convenience for customers, it poses certain risks for merchants, primarily related to potential fraud or non-payment. To mitigate these risks, it’s advisable to offer COD only to customers with a reliable payment history.

✅ ⏰ Provide customers with multiple payment options and alternative payment methods like buy now, pay later services to accommodate customer preferences and enhance their purchasing experience. Consider enabling stored payment methods to expedite the checkout process.

When choosing a payment gateway for your online store, consider factors such as:

  • The availability and popularity of local payment methods.
  • The setup fees, monthly fees, and transaction fees charged by the payment gateway to ensure they align with your budget and transaction volume.
  • Security and compliance: Ensure the payment gateway is GDPR and PCI DSS compliant and offers additional fraud and risk detection tools to protect both you and your customers.
  • Check that the payment gateway integrates seamlessly with your website, mobile apps, or other platforms.
  • The features required for your current business needs and scalability as you grow. Choose a payment gateway that can accommodate fluctuations or rapidly increasing amounts of payments.
  • Customer support: Choose a payment gateway with excellent customer support, including 24/7 availability, multiple ways to get in touch, and a customer-centric approach.
  • User experience: Choose a payment gateway with a user-friendly interface for smoother transactions.

💡 Tip: Continuously adapt to evolving payment trends. Stay informed about the latest technologies and customer preferences to enhance your payment processing system.

Handle Logistics and Order Fulfillment

Selling products online in Kenya requires proper logistics and fulfillment management to ensure the timely delivery of parcels to your customers.

Manage Inventory Effectively

Effective inventory management is crucial to ensure that you have enough stock to meet the demands of your customers.

You should keep track of your inventory levels and make sure that you replenish your stock before it runs out. This will help you avoid overselling and keep your customers happy.

You can use inventory management software to keep track of your stock levels. This software can help you automate your inventory management process, making it easier to manage your stock levels and avoid stockouts.

Choose Reliable Shipping and Delivery Partners

One of the most important considerations when selling online is how you will handle shipping and delivery. You need to decide on the most cost-effective and efficient shipping options for your business.

Some online selling platforms in Kenya offer their own logistics services, while others require sellers to handle fulfillment themselves.

I’d recommend you partner with reputable delivery companies in Kenya like G4S or Posta Kenya for efficient, secure, and timely deliveries. This will help to maintain customer satisfaction and loyalty.

Local deliveries in Kenya typically range from Ksh 100 to Ksh 800. You can use a shipping calculator to estimate shipping costs based on the size, weight, and destination of the package.

If you have brick-and-mortar stores, you can offer in-person pick-up to cut shipping costs. If you’re selling digital products, simply deliver via email.

Always provide your customers with accurate delivery information, including estimated delivery times and tracking information.

Offer Clear Returns and Refunds Policies

Returns and refunds are inevitable when selling online. You should have a clear returns and refunds policy in place to ensure that your customers are satisfied with their purchases.

Your policy should be easy to understand and should clearly outline the steps that customers need to take to return and exchange a product or request a refund.

You should also have a system in place to handle returns and exchanges efficiently. This includes having a dedicated returns address, a system for tracking returns, and a process for issuing refunds promptly.

Promote and Market Your Products Online

Once you know what you’re selling and how customers will receive it, spread the word about your products to attract customers and increase sales. Here are some effective ways to market your products online in Kenya:

Social Media Marketing

Social Media platforms

Social media platforms are powerful tools for connecting with your target market in Kenya. You can use these platforms to showcase your products or services, engage with customers, and drive traffic to your online store.

To effectively market your products on social media, you need to create engaging high-quality content that resonates with your audience. You can use images, videos, and customer reviews to showcase your products and build trust with your audience.

Paid social advertising can also be an effective way to reach potential customers and increase sales. Facebook Ads are particularly effective when marketing your online products because of their popularity and wider reach.

Search Engine Optimization

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). By optimizing your website for relevant keywords, you can attract more organic traffic to your site and increase your chances of making sales.

To optimize your website for search engines, you need to focus on factors such as keyword research, on-page optimization, and link building. By following best practices for SEO, you can improve your website’s visibility and attract more customers to your online store.

Email Marketing

Email marketing is a highly effective marketing strategy to reach your target audience and promote your products. You can use email marketing to build relationships with your subscribers, promote your products, and drive more traffic to your website.

To make the most of email marketing, you need to build a high-quality email list and create engaging email content that provides value to your subscribers. You can use email newsletters, exclusive discounts and promotional emails, and abandoned cart emails to keep your audience engaged, incentivize repeat purchases, and drive sales to your online store.

You can also use segmentation and personalization to deliver more targeted and relevant content to your subscribers.

Influencer Marketing

Collaborating with influencers who have a large and engaged following can help expose your products to a wider audience. By partnering with influencers whose values align with your brand, you can effectively promote your products and increase brand awareness.

Run Targeted Advertising

Consider using paid search ads, banner ads, and other forms of online advertising to increase your brand’s visibility and attract potential customers. Platforms like Google Ads and Amazon Ads can be effective tools for reaching your target audience and driving sales.

Provide Excellent Customer Service and Support

When selling online in Kenya, providing excellent customer service is crucial to building trust with your customers.

Build Customer Trust

Building customer trust is key to growing your online business. One way to build trust is to provide clear and accurate product descriptions and images. Make sure your customers understand exactly what they are purchasing and what to expect.

Another way to build trust is to provide a clear and easy-to-understand return policy. This will give your customers confidence in their purchases and show that you stand behind your products.

Prompt Communication

Handling customer inquiries and complaints quickly and professionally is crucial to providing good customer service. Make sure your customers can easily find your contact information, such as your email address or phone number.

Respond promptly to customer inquiries and complaints, and always be willing to go the extra mile to ensure customer satisfaction.

In addition, consider providing a frequently asked questions (FAQ) section on your website. This can help customers find answers to common questions without having to contact you directly.

Managing Customer Reviews

Customer reviews can be a powerful tool for building trust and driving sales. Encourage your satisfied customers to leave positive reviews on your platform or website. They build trust and attract new customers.

And, respond to all reviews, whether positive or negative.

When responding to negative reviews, be empathetic and try to resolve the issue to the customer’s satisfaction. This can turn a negative experience into a positive one and show potential customers that you care about their satisfaction.

Selling Online in Kenya FAQs

Do you need a business permit to sell online in Kenya?

What are the most profitable products to sell online in Kenya?

Which platforms are best for online selling in Kenya?

How do I start an online shop in Kenya?

Can I sell from Amazon in Kenya?

Where Can I Sell My Products Online in Kenya?

Sam is an experienced freelance writer, blogger, trainer, and internet marketer. His passion lies in helping people like you start a business or side hustle and earn extra money, offline and online. You can also follow him on Facebook and Twitter

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